We were commissioned to design the identity and digital for the Railroad Revival Tour, a live music tour unlike any in recent memory.
The tour identity was inspired by design and typography on the American Railroad, from the signal signs to the name plates on the locomotives. Our strategy was to turn the Railroad Revival Tour audience from gig goers into life-long, active fans. We wanted to create a culture brand, something that would build an affinity directly with our audiences’ hearts and minds.
The campaign has featured in Computer Arts magazine and won three awards at the Marketing Design Awards 2011.